News
Making the Leap: Rebranding from Lockeroom Coll...
When considering the importance of a business’s brand, rebranding should not be taken lightly. A carefully thought out rebrand can refresh a business and change the trajectory of its future. For Lockeroom Collections Australia, the decision to rebrand to Autograph Marketplace Australia was just that; a strategic decision that has the potential to have major repercussions. Rebranding from Lockeroom Collections Australia to Autograph Marketplace Australia is a reflection of the company’s new focus on providing an online marketplace for sports memorabilia and collectibles from all around the world. This shift towards a more digitally focused business highlights the importance of digital technology and how businesses are adapting to meet the changing demands of customers. But what else is going on behind the scenes? Out with the old and in with the new, the Autograph Marketplace Australia rebrand is preparing the company’s products and services for a digital-first focus. As Lockeroom Collections Australia they had already been in the business of offering sports memorabilia and collectibles with the help of a diverse domestic and international network of suppliers. Moving away from Lockeroom Collections Australia to Autograph Marketplace Australia will allow for a much more comprehensive and flexible model to selecting and selling products. The rebrand also brings a shift in the targeting of customers, with a more digital-focused, global audience in the sights of Autograph Marketplace Australia. The new name has been designed to capture the broad scope and variety of items available, as well as the ambition of the business to ‘autograph’ the marketplace with its own distinct flair. By becoming the Autograph Marketplace Australia, the company is showing that it’s ready to take on the competition in the digital world. Rebranding doesn’t just bring a new name and a whole new focus, it also changes how people think of a business. With Autograph Marketplace Australia, the company is setting itself apart with a truly unique positioning in the market. Moving away from what others have done before them, the company is consolidating its own vision and taking bold steps into a digital future. Ultimately, rebranding takes the same core products and services in a different direction and changes what existing and potential customers think of the business. Lockeroom Collections Australia has taken that to heart with their transition to Autograph Marketplace Australia and with the potential of the rebrand, the sky really is the limit.
Making the Leap: Rebranding from Lockeroom Coll...
When considering the importance of a business’s brand, rebranding should not be taken lightly. A carefully thought out rebrand can refresh a business and change the trajectory of its future. For Lockeroom Collections Australia, the decision to rebrand to Autograph Marketplace Australia was just that; a strategic decision that has the potential to have major repercussions. Rebranding from Lockeroom Collections Australia to Autograph Marketplace Australia is a reflection of the company’s new focus on providing an online marketplace for sports memorabilia and collectibles from all around the world. This shift towards a more digitally focused business highlights the importance of digital technology and how businesses are adapting to meet the changing demands of customers. But what else is going on behind the scenes? Out with the old and in with the new, the Autograph Marketplace Australia rebrand is preparing the company’s products and services for a digital-first focus. As Lockeroom Collections Australia they had already been in the business of offering sports memorabilia and collectibles with the help of a diverse domestic and international network of suppliers. Moving away from Lockeroom Collections Australia to Autograph Marketplace Australia will allow for a much more comprehensive and flexible model to selecting and selling products. The rebrand also brings a shift in the targeting of customers, with a more digital-focused, global audience in the sights of Autograph Marketplace Australia. The new name has been designed to capture the broad scope and variety of items available, as well as the ambition of the business to ‘autograph’ the marketplace with its own distinct flair. By becoming the Autograph Marketplace Australia, the company is showing that it’s ready to take on the competition in the digital world. Rebranding doesn’t just bring a new name and a whole new focus, it also changes how people think of a business. With Autograph Marketplace Australia, the company is setting itself apart with a truly unique positioning in the market. Moving away from what others have done before them, the company is consolidating its own vision and taking bold steps into a digital future. Ultimately, rebranding takes the same core products and services in a different direction and changes what existing and potential customers think of the business. Lockeroom Collections Australia has taken that to heart with their transition to Autograph Marketplace Australia and with the potential of the rebrand, the sky really is the limit.
Our Certificates
Each item sold by Autograph Marketplace Australia comes with a certificate of authenticity supplied by the Third-Party Certification of Lockeroom Collections to give you the peace of mind that your purchase...
Our Certificates
Each item sold by Autograph Marketplace Australia comes with a certificate of authenticity supplied by the Third-Party Certification of Lockeroom Collections to give you the peace of mind that your purchase...
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